Julius Gutman Store Christmas Toy Catalog 1951

Sold Price: 
$65.00

It wasn't until post war that retailers began to seiously market to children. Holiday comic / activity books like these sprinkled with toy ads were a great way to get mom and dad to do their shopping at one specific store so as not to dissapoint. Things like this just weren't meant to last and that is why they were worth $65 today.

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